A FAQ to answer just how ChatGPT and other generative AI models fit into copywriting and content creation. What is ChatGPT? ChatGPT is perhaps the best known of a family of generative AI chatbots known as LLM AI. LLM (Large Language Model) chatbots generate natural language texts...
As featured in the Freelancer's Union Having “come up” in Corporate America, when I embarked on my freelance career I took it for granted that everyone else running a freelance business inherently understood the basic tenets of account management. As I began to spend more time...
Client Relationship Management – or CRM – is just a fancy label for getting back to the basics of gaining the kind of intimacy with clients that used to evolve organically between local businesses and the customers they served. Things like remembering and acknowledging birthdays,...
Pareto’s Principle, otherwise known as the 80/20 rule, states that 20% of invested input is responsible for 80% of the results obtained. Applied to profitability, it can be said that 20% of your clients account for roughly 80% of your business’s profit. Applied to account...